During the Property EU PropTech conference, our Head of International Property Management , Csongor Csukás shared how BNP Paribas Real Estate Property Management is reacting to technological changes in order to better serve our clients.
While Property Management on an initial level focuses on the management of a building, it is also about understanding and valuing human interactions, so a Property Manager will now need to measure user’s well-being levels. It is therefore imperative to combine human interaction with data that reports on a building in order to measure and understand if it is successful or not.
An example of this is the changing way in which retail operates. For example, consumers are becoming less likely to buy products directly in store. This however, does not render a shop useless as consumers now want to experience the brand by visiting the shop and physically being able to test the product before buying it online. Brands will therefore pay to lease shops in order to be exposed to consumers. Collecting data on footfall or experience indicators rather than sales might therefore be a more effective way to measure the achievements of a shop.
Measuring the success of offices is also changing, a successful building in this case means one that encourages productivity of its tenants, by making employees happy and comfortable at work. Productivity means higher revenues and efficiency which therefore results in investors being willing to invest more into buildings which encourage this.
The whole article in English: https://www.realestate.bnpparibas.com/proptech-what-will-real-estate-sector-look-five-years
