BNP Paribas Real Estate has once again participated in the retail and real estate event, SIEC on the 6-7th June 2018. Here, Thierry Bonniol, Director of Retail France, and Cyril Zaprilla Head of Capital Market Retail at BNP Paribas Real Estate talk about how the retail sector is changing.
Retail is changing in a number of ways, driven by the new interactions clients are seeking with the sector. It is now the case that clients are looking for new tailor-made experiences and to have much greater affinity with a brand. This could be by receiving products personally adapted to them or given offers which represent their interests and previous interactions with a brand. Brands, shopping centres and restaurants are all responding to this growing change and creating a new relationship between themselves and their clients.
Thierry Bonniol, Director of Retail France, BNP Paribas Real Estate
Retail has always been a place where people are able to meet up and interact with each other. It is first and foremost somewhere that responds to the needs of consumers, and especially within smaller towns, we need retail to cater to a need to meet up. It is for that reason that we have a resurgence of new types of retail, particularly food, which have existed for a number of years but are now being renovated for modern taste in order to facilitate this desire to meet up.
Cyril Zaprilla, Head of Capital Market Retail, BNP Paribas Real Estate
